250+ Hashtags and Days of Observance for Your 2023 Social Media Calendar
As a content marketer on social media, it’s imperative that you effectively communicate a brand mission, brand voice, and tone through social media content. Beyond content creation, it’s also essential to integrate content with relevant conversations that are already happening on social media. Of course, there are trending topics that can assist you in staying aligned with the things that matter to your audience. However, that content is often in real-time, keeping you reactive to content creation and constantly chasing the trends.
As you dabble in the fun of trending topics, also consider researching, planning, and implementing content that aligns with the things that matter most to your ideal audience. You can do this with socially relevant holidays and days of observance that connect your brand to conversations on social media that amplify your profile's visibility.
Social media management consists of two critical components: strategy and execution. Participating in trending topics falls under execution while preparing and scheduling content for socially relevant holidays incorporates strategy in your proactive outreach.
Before diving into the 2023 daily days of observance, we’re also including monthly and weekly themes that can assist you in creating focused campaigns around timeframes that matter for your brand and audience.
Monthly themes build a hyper-focused approach to your days of observance in your messaging while joining in on a relevant topic on social media. While batch-planning your content, incorporate the monthly theme into your messaging and add the official hashtag to your list of hashtags for the month.
While monthly themes provide an opportunity for full integration into your content writing calendar, the weekly observances can help you formulate a more real-time, engaging approach that gives you more than a day of proactive community management and outreach.
Do you need help with your content marketing? Don’t stress about it! With ClearVoice, we assist our clients to connect with talented freelance professionals that bring your vision to life with time and high quality in mind. Contact our team to learn more, and happy planning!
{I love the monthly links at the top that help our readers skip to the respective month that they would like to review}.
January 2023 social media hashtags and holidays

Themes for the month of January:
Weeks of observance in January:
International World Braille Day Week: January 4 – 14
Martin Luther King’s celebration of Human Rights Week: January 16 – 20
January 2023 Hashtag calendar:
January 1 – New Year’s Day #NewYearsDay#NewYears2023
January 2 – National Motivation and Inspiration Day #MotivationandInspirationDay#MotivationAndInspirationDay
January 2 – Science Fiction Day #ScienceFictionDay
January 2 – World Introvert Day #WorldIntrovertDay
January 4 – National Trivia Day #NationalTriviaDay
January 6 – National Technology Day #NationalTechnologyDay
January 9 – Clean Off Your Desk Day #CleanOffYourDeskDay
January 11 – Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
January 13 – National Sticker Day #NationalStickerDay
January 13 – Public Radio Broadcasting Day #PublicRadioBroadcastingDay
January 14 – National Vision Board Day #VisionBoardDay
January 14 – Organize Your Home Day #OrganizeYourHomeDay
January 15 – National Hat Day #NationalHatDay
January 16 – Martin Luther King Jr. Day #MLKDay
January 19 – Get to Know Your Customers Day #GetToKnowYourCustomersDay
January 21 – National Hugging Day #NationalHuggingDay
January 22 – Chinese New Year #YearOfTheTiger
January 23 – National Pie Day #PieDay
January 23 – Community Manager Appreciation Day #CMAD
January 24 – National Compliment Day #NationalComplimentDay
January 25 – Opposite Day #OppositeDay
February 2023 social media hashtags and holidays

Themes for the month of February:
Weeks of observance in February:
Women’s Heart Week: February 1-7
International Networking Week: February 6-12
African Heritage & Health Week: February 7-13
National Entrepreneurship Week: February 11-18
American Association for The Advancement of Science Week: February 12-15
Freelance Writer Appreciation Week: February 12-18
Random Acts of Kindness Week: February 14-20
February 2023 Hashtag calendar:
February 2 – Groundhog Day #GroundhogDay
February 2 – World Wetlands Day #WorldWetlandsDay
February 3 – National Bubble Gum Day #BubbleGumDay
February 4 – World Cancer Day #WorldCancerDay
February 5 – National Weatherperson’s Day #NationalWeatherpersonsDay
February 7 – National Send a Card to a Friend Day #SendACardToAFriendDay
February 7 – Safer Internet Day #SID2023
February 8 – National Boy Scouts Day #BoyScoutsDay
February 11 – Inventors Day #InventorsDay
February 12 – National Pizza Day #NationalPizzaDay
February 12 – Super Bowl LV #SuperBowl2023
February 13 – Self-Love Day #SelfLoveDay
February 13 – World Radio Day #WorldRadioDay
February 14 – Valentine’s Day #ValentinesDay
February 14 – International Book Giving Day #InternationalBookGivingDay
February 17 – Random Acts of Kindness Day #RandomActsOfKindnessDay
February 18 – National Battery Day #NationalBatteryDay
February 20 – Presidents Day #PresidentsDay
February 20 – World Day of Social Justice #SocialJusticeDay
February 20 – Love Your Pet Day #LoveYourPetDay
February 21 – National Pancake Day #NationalPancakeDay
February 21 – Mardi Gras #MardiGras
February 21 – International Mother Language Day #IMLD
February 22 – National Wildlife Day #NationalWildlifeDay
February 23 – Digital Learning Day #DLDay
March 2023 social media hashtags and holidays

Themes for the month of March:
Weeks of observance in March:
Food Waste Action Week: March 6-12
Shakespeare Week: March 20-26
March 2023 Hashtag calendar:
March 1 – National Peanut Butter Lover’s Day #PeanutButterLoversDay
March 2 – National Read Across America Day #ReadAcrossAmerica
March 2 – World Book Day #WorldBookDay
March 3 – World Wildlife Day #WorldWildlifeDay
March 3 – National Day of Unplugging #DayOfUnplugging
March 3 – National Employee Appreciation Day #EmployeeAppreciationDay
March 4 – National Grammar Day #GrammarDay
March 6 – National Dentist’s Day #DentistsDay
March 7 – National Cereal Day #NationalCerealDay
March 8 – International Women’s Day #InternationalWomensDay #IWD2023 #EachforEqual
March 8 – National Proofreading Day #NationalProofreadingDay
March 9 – Popcorn Lover’s Day #PopcornLoversDay
March 10 – Women & Girls HIV/AIDS Awareness Day #NWGHAAD
March 12 – National Girl Scout Day #GirlScoutDay
March 12 – Daylight Savings #DaylightSavings
March 13 – National Napping Day #NationalNappingDay
March 14 – Organize Your Home Office Day #OrganizeYourHomeOfficeDay
March 14 – Potato Chip Day #NationalPotatoChipDay
March 14 – Pi Day #PiDay
March 16 – National Freedom of Information Day #FreedomOfInformationDay
March 17 – World Sleep Day #WorldSleepDay
March 17 – St. Patrick’s Day #StPatricksDay
March 18 – Awkward Moments Day #NationalAwkwardMomentsDay
March 19 – National Let’s Laugh Day #NationalLetsLaughDay
March 20 – International Day of Happiness #InternationalDayofHappiness
March 20 – World Storytelling Day #WorldStorytellingDay
March 21 – First Day of Spring #FirstDayofSpring
March 21 – Elimination of Racial Discrimination Day #RacialDiscriminationDay
March 21 – World Poetry Day #WorldPoetryDay
March 22 – World Water Day #WorldWaterDay #Water2me
March 23 – World Math Day #MathDay
March 23 – National Puppy Day #NationalPuppyDay
March 25 – Tolkien Reading Day #TolkienReadingDay
March 25 – Earth Hour Day #EarthHourDay
March 26 – National Spinach Day #NationalSpinachDay
March 26 – Purple Day #PurpleDay
March 31 – Transgender Day of Visibility #TDOV
April 2023 social media hashtags and holidays

Themes for the month of April:
Weeks of observance in April:
Ramadan: March 22 – April 21
April 2023 Hashtag calendar:
April 1 – April Fools Day #AprilFools
April 2 – World Autism Awareness Day #WAAD
April 3 – Find a Rainbow Day #FindARainbowDay
April 4 – Hug a Newsperson Day #HugANewsperson
April 5 – National Walking Day #NationalWalkingDay
April 7 – World Health Day #LetsTalk
April 10 – National Siblings Day #NationalSiblingsDay
April 10 – Encourage a Young Writer Day #EncourageAYoungWriterDay
April 11 – National Pet Day #NationalPetDay
April 12 – International Day of Human Space Flight #HumanSpaceFlightDay
April 16 – National Stress Awareness Day #StressAwarenessDay
April 17 – Haiku Poetry Day #HaikuPoetryDay
April 18 – National Tax Day #TaxDay
April 19 – Wear Your Pajamas to Work Day #PJDay
April 20 – National High-Five Day #NH5D
April 20 – National Look-Alike Day #NationalLookAlikeDay