Social Media Platform News and Updates for JULY 2023
Businesses are striving to stay ahead of the competition to serve their consumers better, and you should do the same. This competition is altering the social environment quickly, and as our tradition demands, we've compiled a retinue of fresh, crucial information to keep you informed and inspire your imagination. Have you ticked all the boxes? Have you heard of these? Did you plan on them? What will you change in your marketing strategy now that we are here? Think about them while you read!
Social media updates for Meta
To assist more companies in capitalizing on the Reels format's success, Meta has introduced several additional ad possibilities. In addition, it is now testing some new third-party verification features to reassure brand partners. It is increasing the number of businesses that may use its Reels advertising choices, giving marketers more possibilities to capitalize on the growing popularity of Reels.
The Partnership on AI's (PAI) Responsible Practices for Synthetic Media initiative, which seeks to create industry consensus on responsible practices in the development, creation, and sharing of media produced by generative AI, has attracted the support of Meta and Microsoft, which is now a significant investor in OpenAI.
Users in India now have the opportunity to purchase a blue checkmark for their social media profiles on Facebook and Instagram, thanks to Meta. Users must first establish their identity with a picture ID, after which they must set up a recurring monthly payment of either $US11.99 on the website or $US14.99 in-app (after deducting the appropriate App Store fees) to receive a blue checkmark in each app.
Social media updates for LinkedIn
LinkedIn is testing Al Copy Suggestions to help B2B marketers gain higher efficiency and provide the capacity to think larger. Their new AI Copy Suggestions feature employs GAI to generate text and headlines for ad creatives based on information from your LinkedIn Page.
LinkedIn is trying to expand its messaging options in order to facilitate greater professional connection and interaction through InMails in the app. And this is a significant step forward because LinkedIn has introduced a new option that will allow Company Pages to send and receive DMs.
LinkedIn has always provided in-feed video advertisements, but now it will also provide you with other methods to increase your video content reach with lengthier content that plays on partner sites. Using LinkedIn's Audience Network targeting, you might increase brand exposure to relevant audiences while they surf the web.
Social media updates for Instagram
While we've previously seen examples of generative AI tools to aid in the creation of Facebook advertising, visual prompt tools for Instagram stickers, and multi-modal AI developments, Instagram is also working on a new AI chat option that appears to be similar to Snapchat's My AI feature.
According to a new Wall Street Journal research performed in collaboration with Stanford University and the University of Massachusetts, Instagram has become a vital connecting tool for a "vast pedophile network," with its users freely exchanging unlawful information in the app.
All users with active Creator accounts now have access to Instagram's extra DM interaction feature as the social media platform tries to join the general move away from public postings and toward more private conversations. The addition, which will allow more creators to post updates with a larger audience via DMs in the app, was announced by Meta founder Mark Zuckerberg on his personal Instagram feed.
Social media updates for Pinterest
Pinterest, in collaboration with LiveRamp, is starting the next step of its data clean room trial, with Wayfair slated to be the first home retailer to use the new method. This cooperation will deliver privacy-protected insights regarding Wayfair consumer activities in the app.
In a new "Inspired Internet Pledge," which will see Pinterest and other internet businesses pledge to a number of steps aimed at better protecting young people who use their applications, Pinterest has announced that it will work with the Boston Children's Hospital. The commitment is intended to combat the detrimental effects of social media use on mental health.
In addition to introducing its new "Premiere Spotlight" advertisements to additional companies, Pinterest has also hinted that a new, automatically generated "Travel Catalogs" ad unit will be available to travel marketers later this summer. With strong video placement that occupies almost 50% of the tab screen, Premiere Spotlight advertisements basically give companies ownership of the Search tab in the app.
Social media updates for Twitter
Only Twitter Blue users will be able to send DM requests to people who are not following them, according to new limits Twitter is considering putting in place. In other words, Twitter's new DM limits would prevent users who aren't signed up for Twitter Blue from sending a DM to someone who isn't currently following them on the app.
When tweet editing was first introduced in October of last year, Twitter Blue subscribers were only given a half-hour to modify their tweets; now, they have one hour. You'll have twice as much time to think about your message or to reply to reader criticism, which will offer you more chances to notice any problems.
Twitter has now increased the maximum character limit for tweets once again, allowing Blue users to send 25,000 characters in a single message. All Twitter Blue customers now have access to the feature that allows you to insert inline photos into your lengthy tweets on Twitter. As a result, you can now write tweets that look like blog posts and include images in the text.
Social media updates for TikTok
Creators in select regions who are 18 years or older, have an account that is at least 30 days old with at least 10K followers, have posted more than three public videos in the last 30 days, and have at least 1K authentic video views in the last 30 days are eligible to join Series beginning June 6, 2023. Creators with less than 10,000 followers who match the aforementioned qualifications can apply by submitting a link to premium material they've previously sold on other platforms using the TikTok app's Creator Center.
TikTok gives companies a way to pique artists' interest and aid in the development of their campaigns through the new 'Open Applications' procedure, which can be accessed on the Creator Marketplace. Brands may use this procedure to publish information about a forthcoming campaign, which interested creators can then reply to on the app.
With its 'Script Generator', which can be accessed in its Creative Center, TikTok has launched a new AI-powered tool to help you make better TikTok video clips. This tool can map out video themes based on your suggestions. But TikTok asserts that a third-party service helped create its Script Generator AI engine, so everything you provide it will be sent through it.
Social media updates for Reddit
Reddit has introduced two new ad features: Contextual Keyword Targeting option and Product Ads. You may pick certain keywords that are linked to your brand or match keywords with your ad copy for more relevancy by using contextual keyword targeting. This should help you reach a higher-intent audience by putting your advertising among organic search results while individuals are researching various subjects and discussions.
Reddit is becoming increasingly popular as a way for users to insert more human input into their Google Search results rather than just the websites that best match Google's algorithms. And as a growing amount of AI-generated material appears online, this tendency may only grow, making Reddit a site to keep an eye on.
By designating their subreddits as NSFW (Not Safe For Work), moderators have taken a stand against the organization. Moderators are making their subreddits NSFW and relaxing the guidelines for what users may post as a form of protest against Reddit's modifications to the API. To influence the company's ad income and persuade them to comply with their requests, they are altering their status. Reddit is intervening in some of these subreddits, though, and kicking moderators out.
Social media updates for Snapchat
Snapchat has reached another milestone in its expansion, with the app now having 15 million monthly active users in Germany. It reportedly had 750 million active users globally in February and is continuously growing its user base worldwide, with users from the EU currently accounting for almost 25% of its overall user base.
In order to enhance its algorithmic matching, Snapchat is using the most frequently asked questions that users have sent to the "My AI" bot, as well as fresh use statistics and notes. Over 10 billion messages have already been sent to My AI by more than 150 million users. This has increased interest in My AI, which Snap is utilizing to learn more about specific user preferences and improve both the service and Snap's overall offerings, including Snap advertisements.
Snapchat has developed a new method called SnapFusion that offers a quicker model for creating graphics based on text queries in an effort to speed up the response time of generative AI picture generation. Even on mobile devices, the majority of generative AI programs now require over 30 seconds to produce such images. However, according to Snap, its new method can create comparable images in under two seconds.
Social media updates for WhatsApp
WhatsApp is introducing the option to follow accounts other than your personal contacts, similar to Twitter. "Channels" would allow users to receive information from their favorite sports teams, government leaders, and other authorities.
WhatsApp Channels is Meta's most recent effort in the Direct Messaging area, which will let users of the messaging service get DMs on subjects of interest or follow certain artists. By introducing new options for people and companies to reach broader audiences inside their messaging streams and enabling more direct engagement with friends and followers, Meta exhibits its readiness to take advantage of the DM trend.
Without a Facebook account, small companies using the WhatsApp Business app may now run advertising that link to WhatsApp. This will enable the numerous small businesses operating exclusively through WhatsApp to design, buy, and post a Facebook or Instagram ad from within the WhatsApp Business app. However, the WhatsApp Business app will charge a premium for this sophisticated and optional sort of messaging. It's important to note also that WhatsApp raised the cost of corporate communications starting June 1, 2023. Businesses can start up to 250 conversation threads since they will only be paid based on conversations. The cost varies according to the message's content.
Social media updates for YouTube
#ShortsFriends is a brand-new effort from YouTube that asks Shorts producers to support one another by exchanging app shares. By connecting the makers of Shorts, YouTube hopes to increase its audience through cross-promotion and interaction.
In an effort to attract more producers, YouTube has unveiled new, much-reduced entry barriers for revenue on the app. Up until recently, creators had to have 1,000 subscribers and either 4,000 watch hours in the previous year or 10 million views of Shorts in the previous 90 days. The revised entrance limits reflect a huge drop. Ad revenue share is still only available to those who satisfy the present conditions; therefore, the new approach does not completely open up the choices for generating income.
As a way to increase the potential for engagement within the larger YouTube community, YouTube has revealed that it is testing a new option that would allow Shorts producers to make reaction videos to comments on other people's channels. Back in February, though, YouTube gave Shorts producers the option to upload Shorts as comment responses to their own Shorts, giving them yet another method to interact with viewers.