Social Media Industry News- September 2025

Team Ezer
3 days ago
8 min read

Social Media Platform News and Updates for SEPTEMBER 2025

In the latest round of updates across various social media platforms, significant enhancements aim to improve user engagement and monetization opportunities. YouTube expands its monetization options for Shorts creators with co-branded partnership ads, while also enhancing community posts and auto-dubbing features. LinkedIn emphasizes the importance of posting frequency for visibility and introduces AI-generated job summaries for recruiters. Meanwhile, WhatsApp rolls out new features for group calls, enhancing planning and interactivity. These updates reflect the platforms' commitment to fostering creativity, connection, and accessibility for users around the globe. Dive in to read the rest!

Social media updates for Meta

Meta Partners with Midjourney for AI Development: Meta has announced a partnership with Midjourney to enhance its AI tools through the licensing of their image and video generation technology. This collaboration aims to leverage Midjourney's expertise to improve Meta's visual content capabilities, particularly for advertisers. Meta's Chief AI Officer emphasized the importance of partnering with industry leaders to stay at the forefront of AI advancements.
Meta Introduces AI Audio Translations: Meta is expanding its content accessibility by launching audio translations for Reels. This feature allows creators to translate their voice into another spoken language while syncing lip movements. This feature is currently available for English-to-Spanish translations and will enhance content reach across diverse audiences. By integrating this capability, Meta aims to help creators connect with viewers in their preferred languages, promoting inclusivity.
Multiple Avatars Feature on Meta: Meta has introduced a feature allowing users to create multiple avatars for their profiles, which can be used across Facebook, Messenger, and Instagram. This option enables users to express different aspects of their identity and customize their digital presence. Alongside this, Meta continues to enhance its avatar creation tools, reflecting its commitment to developing engaging experiences within its metaverse vision.

Social media updates for LinkedIn

Maximizing Your LinkedIn Presence Through Posting Frequency: To grow your presence on LinkedIn, Buffer's analysis of over 2 million posts indicates that posting frequency significantly impacts reach and engagement. Posting 2 to 5 times per week can increase impressions by around 1,000 per post, while 6 to 10 posts can boost impressions by about 5,000. The findings suggest that more posts lead to more opportunities for connection, as LinkedIn's algorithm rewards active engagement.
LinkedIn Expands AI-Generated Job Summaries for Recruiters: LinkedIn is broadening access to its AI-generated job summaries, which help recruiters include relevant skills and terms in job ads. Initially available only in the U.S. and Canada, this feature is now rolling out to more regions, including India, which has become a significant user market for LinkedIn. The AI assistance aims to streamline the job listing process, although users are still encouraged to review and edit the AI-generated content for accuracy.
LinkedIn Updates Achievement Animations: LinkedIn has launched new animation options for achievement posts, refreshing the visuals used for celebrating milestones like job changes or project completions. With 16 new animations designed to enhance the presentation of these announcements, users can choose visuals that better express their personal style. This update aims to make professional updates more engaging and visually appealing in users' feeds.

Social media updates for Instagram

Instagram Rolls Out DM Updates: Instagram is enhancing its messaging features by introducing new filters for direct messages, enabling users to sort DMs by criteria such as story replies and unread messages. This update aims to help users manage their inbox more efficiently, particularly for those with high volumes of messages. Additionally, users can create custom DM folders to further organize their communications.
Instagram Tests Picture-in-Picture Feature: Instagram is live testing a new Picture-in-Picture (PiP) playback option for Reels, allowing users to watch videos outside the app while multitasking. This feature aligns with existing offerings from TikTok and YouTube, enhancing user engagement by enabling content consumption beyond the app's confines. The update is expected to improve retention rates by allowing users to continue watching while performing other tasks.
Instagram Offers Growth Tips for Engagement: The Instagram for Business team has shared a guide with tips on how to boost engagement through various content strategies. Recommendations include optimal posting frequencies for Reels and leveraging carousels to enhance audience interaction. These insights aim to help brands and creators increase their visibility and connection with followers.

Social media updates for Pinterest

Pinterest Introduces New Certifications and Badges: Pinterest has launched a new Media Planner certification through its Pinterest Academy, providing users with the opportunity to showcase their expertise in media planning and audience insights. Additionally, a new badge for the Performance Essentials course is now available, designed to recognize users' foundational skills in Pin marketing. Both initiatives aim to enhance users' credibility and knowledge in leveraging Pinterest for effective marketing strategies.
Pinterest's Fall Trends Report Highlights Vintage Finds: Pinterest has released its 2025 Fall Trends Report, focusing on the increasing interest in vintage and sustainable shopping, particularly among Gen Z users. The report identifies key trends such as Vintage Prep and Art Deco Revival, emphasizing a shift toward personalized and unique shopping experiences. To support this trend, Pinterest is launching a Thrift Shop activation to help users discover and shop for vintage and second-hand items directly on the platform.
Pinterest Shares Tips for Audience Growth: Pinterest has provided a series of tips aimed at helping users grow their audience and foster community engagement on the platform. Recommendations include posting fresh content regularly, aligning with significant marketing moments, and using Pinterest trends to inform content strategies. These strategies are designed to help brands effectively engage with Pinterest's large, shopping-focused user base, especially in preparation for the upcoming holiday season.

Social media updates for X (Twitter)

X Introduces "View Quotes" Feature for Posts: X has added a new "View quotes" option in the lower function bar of posts, allowing users to see how their content is being discussed beyond direct replies. This update aims to enhance engagement by surfacing additional discussions related to posts without requiring users to navigate away. While this change is minor, it reflects the platform's ongoing efforts to improve user interactions and content visibility.
X's Grok AI Personas Raise Concerns: A report has revealed that Grok, X's AI chatbot, includes personas such as a conspiracist and an "unhinged" comedian, raising ethical concerns about the potential implications of these AI interactions. The conspiracist persona is designed to engage users with wild theories, while others focus on providing assistance or companionship. This revelation comes amid scrutiny of xAI's approach to responsible AI development, particularly following previous controversies.
Grok 4 Now Free for All Users on X: X has announced that Grok 4, its latest AI model, is now accessible for free to all users worldwide, allowing them to explore its capabilities. The model claims to outperform competitors in AI benchmarking tests, aiming to attract more users to X's subscription services. This initiative is part of X's broader strategy to monetize its AI offerings and enhance user engagement with advanced AI tools.

Social media updates for TikTok

TikTok Adds Audio Messaging and Attachments: TikTok has rolled out new DM features, including the ability to send minute-long audio messages and share up to nine images or videos. Users can record audio messages easily, with options to delete or review recordings before sending. These enhancements align TikTok's messaging capabilities with those of other platforms, fostering more personal communication among users.
TikTok Launches Campus Verification: TikTok has introduced a Campus Verification feature to help students connect with their classmates by verifying their college affiliation through a school email. This initiative aims to facilitate social interactions on campus and help students transition into college life. TikTok plans to roll out this feature to 6,000 U.S. universities, enhancing community building among users.
New AI-Generated Stickers on TikTok: TikTok has launched AI-generated stickers that allow users to combine their avatars with emojis for unique expressions. This feature is part of TikTok's broader integration of AI tools, reflecting the platform's commitment to enhancing user creativity. As TikTok continues to develop its AI capabilities, users can expect more innovative features in the future.

Social media updates for Reddit

Reddit's 2026 Marketing Moments Calendar: Reddit has released its 2026 Marketing Moments calendar, outlining key events and celebrations to help marketers plan for the year ahead. The calendar includes major holidays and cultural events, alongside insights into Reddit's growing role as a source for genuine product insights. As Reddit continues to attract a large user base, leveraging these events in marketing strategies could enhance brand visibility.
Reddit Pro Trends Tool Now on Mobile: Reddit has expanded its Pro Trends tool to mobile, allowing users to monitor mentions and track conversations in real time from their devices. This feature enables marketers to engage promptly with users discussing their products or trending topics in their industry. Additionally, Reddit is enhancing its Performance tab with insights into comment engagement, providing deeper analytics for brands.
Reddit's Focus on Genuine Insights: With a record high in quarterly revenue, Reddit is positioning itself as a credible source of human insights, distinguishing itself from AI-generated summaries. The platform is becoming a key referral source for product information, making it essential for brands to engage in Reddit discussions. An infographic shared by Reddit outlines effective ad strategies based on recent studies, emphasizing the potential for brands to leverage Reddit for outreach and research.

Social media updates for Snapchat

Snapchat Introduces Buddy Passes for Snapchat+: Snapchat is launching "Buddy Passes" for its Snapchat+ subscription, allowing subscribers to gift a free week of access to friends. This initiative aims to increase user engagement and attract new subscribers by leveraging existing Snapchat+ members. With over 15 million subscribers already, this could significantly enhance the program's visibility and uptake.
Snapchat's AI-Powered Lens Study Shows High Engagement: Snapchat partnered with Eye Square and PMG to conduct a study revealing that Gen AI video ads and AR Lenses drive higher audience engagement compared to static ads. The research indicated that genuine attention is critical for brand outcomes, with Gen AI formats significantly enhancing user interest and brand favorability. Consumers are more accepting of AI in ads when transparency is maintained, highlighting the need for brands to disclose AI involvement.
Snapchat's Attention Report on Content Formats: Snapchat, in collaboration with WPP and Lumen, released a report examining how different ad formats impact audience attention. The findings suggest that most viewers only focus on the first few seconds of an ad, emphasizing the importance of capturing attention quickly. Additionally, the study provides insights into effective advertising strategies to enhance engagement, particularly on Snapchat.

Social media updates for WhatsApp

WhatsApp Introduces New Features for Group Calls: WhatsApp has rolled out features to streamline group call planning, allowing users to schedule calls and manage attendees directly within the app. Users can see upcoming calls and share links to their personal calendars, with notifications sent to participants before the call starts.
WhatsApp Enhances User Interaction During Calls: The new WhatsApp features include the ability for users to express themselves during group calls by raising their hands to indicate they want to speak or send reactions during calls without interrupting. Additionally, call link creators will receive notifications when someone joins the call, making it easier to manage participation. As always, the privacy of calls is maintained through end-to-end encryption.
WhatsApp Launches Writing Help Feature: WhatsApp has introduced Writing Help, an AI-powered feature that assists users in composing messages while ensuring privacy through Private Processing technology. Users can choose from various tones, such as professional or humorous, to craft their messages effectively. This feature is currently rolling out in English and will expand to other languages later this year.

Social media updates for YouTube

YouTube Expands Monetization Options for Shorts Creators: YouTube is enhancing monetization for Shorts creators by expanding co-branded partnership ads to app campaigns, allowing creators to promote apps directly in their videos. This feature includes a custom call-to-action panel and aims to improve engagement through visually authentic ads. Additionally, Google has introduced AI-powered bidding tools to optimize campaign performance, further supporting app developers and creators.
YouTube Enhances Community Posts and Editing Tools: YouTube has updated its Community Posts feature, allowing creators to upload up to 10 images per post, enhancing engagement opportunities. The platform also improved the auto-dubbing feature, enabling creators to edit clips while maintaining accurate dubbing in multiple languages. Furthermore, new call-to-action options are available in YouTube Promote to help creators achieve specific goals such as increasing website visits.
YouTube Expands Hype Program and AI Features: YouTube's Hype program, designed to promote emerging creators, is expanding to 39 countries, allowing viewers to allocate Hype points to support videos from smaller channels. The platform is also increasing access to AI-generated video summaries, which help guide user engagement and improve video discovery. Additionally, new templates in the YouTube Create app will assist creators in producing high-quality content more easily.