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Social Media Industry News- June 2023




 

Social Media Platform News and Updates for JUNE 2023


As we inch closer to mid-year, the competition in the social circle is getting fiercer, and none of the giants is taking it seated! Have you noticed the craze for adopting AI on almost every platform? Well, we present some of our industry's hot happenings this past month. Go through, and stay caught up as you strategize your next marketing move! Happy reading!


Social media updates for Meta

  • Meta has offered an overview of its most recent systematic update on ad targeting, with a new ad delivery mechanism called 'Meta Lattice,' which uses many data sources to better forecast likely ad reactions via AI and other predictive technology. To broaden the visualization of future user interest and activity, the method leverages knowledge-sharing across Meta's various interfaces (e.g., News Feed, Stories, Reels).

  • The launch of Meta's Twitter competitor, Barcelona, is getting closer, with selected creators already being trained on how Instagram's text-based app will work. The new app is simply a stripped-down version of Twitter that is more akin to a chat-based service.

  • Meta has updated their Ray-Ban Stories with new content. Ray-Ban Stories, their flagship smart glasses product, was created and built in collaboration with EssilorLuxottica to mix form and function, allowing you to create original content on the fly while remaining present at the moment. Smoother Phone Integration, Faster Voice Interactions, Smarter Voice Interactions, and Meta Accounts are among the new features.


Social media updates for LinkedIn

1. Account Hub: Their Buyer-Intent Dashboard's next iteration, which would prioritize new customers/accounts based on growth potential, buyer intent, or risk signals.

2. The new Product Category Intent feature shows you who is potentially exploring your category on LinkedIn.

3. Sales Navigator's search tool allows you to sift through LinkedIn to discover the precise correct person to contact.

4. Buyer Intent functionality provides businesses with additional indicators that someone is interested in your offering.

5. CRM Auto-Save functionality, which allows you to manage your book of business by manually adding accounts to Sales Navigator's My CRM Accounts list.



Social media updates for Facebook

1. Discount codes are automatically applied. So far, this feature is available in the United States, United Kingdom, Canada, and India.

2. Ads for dynamic leads. You may now create question flows that alter subsequent questions based on user responses, allowing for better segmentation.

3. Overlay Instant Forms within your Facebook's in-app browser.

You may also add a lead generation form to your website that links to the CTA button on your Facebook page if you're using Facebook's new page experience.

  • New instructions and resources have been added to Facebook's Professional Dashboard, which is intended to assist creators in optimizing their performance on Facebook in particular. The Professional Dashboard is accessible to users who have Professional Mode enabled or who have migrated to the new Pages experience, and it serves as a hub for extensive audience metrics, additional engagement options (such as badges and invites), and ad management.


Social media updates for Instagram

  • Instagram has added a new tool to its one-to-many messaging function, Broadcast Channels, which allows channel owners to invite other participants as guests to join their chat channel for a conversation. The succeeding conversation will then be shared with all channel subscribers.

  • Instagram CEO Adam Mosseri introduced the ability to add GIFs in Instagram comments during a Broadcast Channels talk with Meta CEO Mark Zuckerberg. As a result, you can now search for and share Giphy GIFs in the comment thread, giving you another option for responding to comments on Instagram.

  • For the first time, the Instagram Graph API allows third-party developers to enable companies to publish up to 25 single pictures, videos, reels (i.e., single media posts), or posts containing several photographs and videos (carousel posts) per day utilizing third-party developer platforms. This update will be accessible for the current Graph API version, v16.0, as well as all previous versions.


Social media updates for Pinterest

Social media updates for Twitter


Social media updates for TikTok

  • TikTok has introduced a new music search portal. This will assist creators in discovering new music tracks from trending upcoming musicians.

  • The governor of Montana has issued a ban on TikTok in Montana "to protect Montanans' personal and private data from the Chinese Communist Party," making Montana the first state to do so. The contentious ordinance represents the most significant step yet taken by a state government to restrict TikTok due to perceived security concerns, and it comes as some federal MPs have advocated for a countrywide ban on TikTok.

  • To preserve their business and the hundreds of thousands of TikTok users in Montana, TikTok is appealing Montana's illegal prohibition. They believe their legal challenge will be successful because of an extremely strong set of precedents and facts.


Social media updates for Reddit


Social media updates for Snapchat


Social media updates for WhatsApp


Social media updates for YouTube

  • YouTube Analytics has been upgraded in areas such as Product Tagging, restructured YTA Revenue Page, Super Thanks Decoration, and Shorts Scrubber!

  • YouTube is abandoning the Stories format in June so as to focus on Shorts and Community Posts, which are gaining appeal as interaction options. To capitalize on the Stories craze (which was spurred by Snapchat), YouTube Stories attempted to provide a similar full-screen interaction option, as well as more opportunities for artists to connect, but it never really gained ground and was never fully deployed to all users.

  • Similar to other social networking apps, YouTube is expanding access to its Community Posts feature, which is a text-based way to keep your fans informed of developments. This will give all creators another way to communicate with their YouTube audience.

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