Our Blog

Blogs have been, in a way, predecessors to social media. Since the 90s, people used them for personal self-expression, as a diary, or as...

Working in PR, we encounter several misconceptions on what that word really means. Some see PR as a "nice to have," and others see it as...

Altimese Nichole was invited to speak on the YouTube channel of Female Quotient as part of Equality Lounge at CES 2021. Together with...

Perhaps the most emblematic character of the social media era, the hashtag is an excellent tool that allows you to join conversations and...

“The customer is always right”, goes the old business adage. But customer experience really is one of the leading marketing trends of...

A media kit is a basic tool of public relations. It is your entry ticket to, you guessed it, the media. Influencers and brands use them...

As soon as humans figured out how to take still images in 1839, they moved on and tried to capture movement, which they managed 40 years...

Restriction breeds creativity. This might be an explanation for why posts (“tweets”) from a microblogging platform that originally...

Here's a secret social media platforms don't want you to know. If your brand is looking for social media success, it's in your organic reach

The twin holidays of shopping, Black Friday and Cyber Monday are celebrations of FOMO by their very nature. Every company (well, nearly...

Social media feels like a game of chance sometimes. It sucks when you spend so much time creating the most amazing content, and you get...

In the upcoming nonprofit webinar series, in collaboration with SC Lowcountry, our beloved founder Altimese Nichole will discuss how...

Altimese Nichole recently shared branding goodies one the System To Thrive Podcast, with co-hosts, Jennie Wright and Alyson Lex! Want a...

Many users know Facebook as a social media platform that keeps them close to family and friends through updates, memes, and videos from...

With over 2.7 billion monthly active users, Facebook is, by far, the biggest Social Network on the planet. The power of Facebook cannot...

Debuted as a music platform known for lip-syncing and karaoke videos, music.ly is now an internationally recognized, short-video content...

Did you know that it is projected that by the year 2021, over 80% of the Internet's content will be consumed through video content?...

Girls For A Change Partners with The Ezer Agency to Create a Scholarship Opportunity for Black Girls and Black Businesses.

Seth Godin has said that, “Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes”. But what exactly is...