Social Media Platform News and Updates for MAY 2023
It's May, and it's time for another episode of our Social Media News Updates. A lot has happened in the last month in the social niche that you need to be aware of while planning your marketing strategies. There have been changes in the APIs of many social channels and an introduction of new collaborative features, with the AI frenzy sweeping across many others. Do well to go through these to be on top of your game!
Social media updates for Meta
As a part of their current Worlds program, Meta says it is launching Meta Quest in the US and Canada to provide youths between the ages of 13 and 17 with a comprehensive set of age-appropriate protections and safety settings. The ability to explore immersive worlds, play games like Arena Clash and Giant Mini Paddle Golf, take in live performances of comedy and music, communicate with people from around the globe, and express themselves through creating their own virtual experiences is now available to teenagers.
Meta has confirmed that it is leveraging the opportunity created by dissatisfied Twitter users to build a potential alternative platform to Twitter, known as Barcelona. There are speculations that this move may break the Twitter monopoly!
Meta launched The Performance 5 to help small businesses achieve greater campaign results while spending less money. They are now launching a series of webinars over the next three months that will provide deep dives into the Performance 5 techniques and assist organizations in successfully implementing them.
Social media updates for LinkedIn
The Commitments function on LinkedIn has been optimized. This enhancement is necessary so that whenever a job is posted, the company's commitments, such as those to work-life balance, diversity, equality, and inclusion (DEI), career advancement and learning, social impact, and environmental sustainability, will now automatically appear in the Job Details.
As a LinkedIn Premium customer, you will soon be able to add a custom CTA button to your profile, which would then drive profile visitors to a chosen URL from your LinkedIn presence. The new 'Custom Button' option will be available in your profile settings, with six pre-programmed CTA alternatives to pick from:
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LinkedIn introduces messages with multiple sends. Users may now carry out a number of tasks thanks to this new feature, including: Sending a post to numerous people or creating a new group message for people and including a personalized note with the post you're sending.
Social media updates for Instagram
With this new update on Instagram, you can now add up to 5 links to your Bio. Although you can add additional links, your first link remains the one consistently visible on your timeline.
Instagram has also unveiled new updates to reel analytics in areas like; Total and average watch time, hashtags and audio trends, better editing experience, fan recognition, and much more.
Instagram has developed a new creator marketplace API to benefit both brands and creators. It's a fresh approach for Meta's marketing partners to create powerful solutions that improve clients' influencer marketing workflow while still giving first-party data priority.
Instagram Shops can now be accessed directly from the applications. Businesses can use this to construct customizable catalogs of their products that people can explore, bookmark, share, and buy from.
Social media updates for Pinterest
Five new nations have been added to Pinterest's Creator Inclusion Fund: Canada, Germany, Austria, Switzerland, and France. The Fund is Pinterest's incubator program to support hitherto financially and academically marginalized creators.
Pinterest has announced that third-party ad demand will be available on the platform. As user interaction with shoppable content on Pinterest grows, they picked Amazon as their first third-party ad partner. The relationship with Amazon will bring additional brands and relevant products to the platform, as well as a seamless on-Amazon purchase experience for consumers and high performance for advertisers.
In other developments, Pinterest has appointed Sabrina Ellis as Chief Product Officer. Sabrina will join Pinterest's executive team, reporting directly to CEO Bill Ready, and will be in charge of directing the Product Management and Design teams.
Social media updates for Twitter
There's confusion everywhere as Twitter begins restoring the blue checkmarks that it removed from users' accounts just a few days back. There are speculations that the restored check marks are for accounts with at least 1m followers. However, there have been reports of accounts with less than a million followers having theirs restored, as well as accounts of dead celebrities and people who were never Twitter Blue subscribers.
Twitter has mandated advertisers to subscribe to Twitter Blue in order to have access to advertising and other tools not available to non-subscribers on Twitter.
Twitter's intentions to show more tweets and replies from Twitter Blue subscribers in the main feed have been implemented. This will provide them with greater exposure than non-paying subscribers.
Social media updates for TikTok
As part of the celebration of Earth Month, Tiktok has announced that starting on April 21, they will implement a new climate change misinformation policy. The new policy seeks to eliminate misinformation about climate change that compromises the legitimacy of established scientific consensus, such as information that disputes the existence of climate change or its causes. They will, however, support outstanding individuals and groups working to promote sustainability awareness and implement creative solutions.
TikTok is working on a new technique that will allow you to build personalized AI-generated profile photographs in-stream. The new system needs users to upload between 3 and 10 images of themselves, from which TikTok's technology can generate a variety of avatar versions and designs.
More trouble for TikTok as Montana bans TikTok. The passage of the bill would make the state the first to ban the social media app.
Social media updates for Reddit
Reddit has announced new API modifications that would prevent its content stream from being employed for developing artificial intelligence tools like OpenAI's ChatGPT, Google's Bard, and Microsoft's Bing AI.
Reddit is set to start personalizing advertising on the network based on self-disclosed gender identity. The purpose of this modification is to make the material on Reddit, including advertising, as useful to the visitor as feasible.
Reddit has added a new option to communicate on the platform. This is for the messaging system to serve as a Discord or Telegram-like environment where you may interact in real-time with other subreddit members.
Social media updates for Snapchat
Snapchat has extended its My AI elements to all subscribers. Snap's new tool, which debuted in late February, is currently supporting over 2 million chats each day for a variety of purposes, highlighting the growing popularity of AI capabilities and how they can be used within social apps.
Snapchat has also released a new collection of Generative AI Lenses in an effort to strengthen its AR community ties. With the launch of the technology, Snapchatters can experiment with and receive Lens recommendations that are appropriate for the situation.
Snapchat has updated My AI to provide more transparency to their community by indicating when it is aware of a Snapchatter's location and when it is not. Precision location-sharing is disabled by default for all Snapchat users, and Snapchat is able to view where you are if you accept to share it.
Social media updates for WhatsApp
On April 13, WhatsApp introduced three new security measures aimed at protecting user communications. Account Protect, Device Verification, and Automatic Security Codes are the three features.
WhatsApp for Android now supports the functionality that allows users to utilize the same account on numerous mobile phones. Users can now attach their WhatsApp account to other mobile phones using the companion mode, which is still protected by end-to-end encryption.
WhatsApp is rolling out a privacy inspection function, which is currently available to some beta users. Some users may notice a new privacy checkup box after installing the WhatsApp beta for Android 184.108.40.206 upgrade from the Google Play Store. This tool was created to assist users in better understanding and managing their privacy settings. Users can rapidly examine their privacy settings with this new functionality, ensuring that they always retain power over who gets to view their data.
Social media updates for YouTube
YouTube earlier this year offered the ability for Shorts creators to personalize their thumbnail appearance on Android, and now iOS users can do the same. Again, Android users can now respond with Shorts as well, although only iOS users could do so in the past.
YouTube has introduced a "Notify Me" button for Live Streams and Premieres in Posts, as well as a Date Picker in Studio Mobile and other features.