Social Media Platform News and Updates for January 2023
The new month brings new updates for all social media platforms that marketers can't live without and consumers can't get enough of daily. As you're working to meet your client deadlines or finalize that new marketing campaign, check out these social media updates that will help you stay in the know of the new features and releases for crucial platforms.
Social media updates for LinkedIn
Add Auto captions feature will now include a [ON/OFF Toggle]. ❍ for ON (the default) or slide over for OFF. This solves the issue for Creators who uploaded videos with Open Captions (i.e., captions burned directly into the video), and then Auto captions created a double caption visual collision.
LinkedIn announces its new "Focused Inbox" format for InMail, which will reroute messages considered less valuable into an 'Other' tab. The purpose is to filter out the junk and highlight the most important outreach in the app. It's not clear how this will affect LinkedIn’s paid InMails and where they will end up, but I'm sure more info will unfold as the feature gets rolled out.
LinkedIn is rolling out a new feature that allows users to schedule posts to send at a later time, which is excellent news for those forking out for a separate post-scheduling app for the platform.
LinkedIn is upgrading analytics for creator profiles. Soon you’ll be able to see more demographic information about your audience, track follower growth over time and your top-performing posts. These analytics will answer the questions you should be asking about your success on LinkedIn. Are you reaching the right people, and which content resonates best with your audience?
Social media updates for Facebook
Facebook is rolling out an “introduction prompts” feature for groups.
Meta now offers Facebook and Instagram audience targeting. The ability to run Facebook and Instagram advertisements that are targeted at your Instagram followers is now being rolled out by Meta. This might be a very useful option for social media managers.
On the basis of 70 campaigns, Meta offers video ad advice. Are you looking for suggestions to enhance the effectiveness of your video ads?
Meta Removes Cameo-Like "Super" App Unsurprising news that won't likely have a significant impact on many people is that Meta has shut down its Cameo-like "Super" program, which allowed users to pay for celebrity shout-outs during video chats. As it seeks to save expenses, Meta is shuttering yet another of its experimental apps.
Social media updates for Instagram
Instagram has added a "Candid" BeReal clone feature in addition to other new engagement tools. Meta has unveiled some new Instagram connection features that are intended to capitalize on engagement trends and encourage users to share more of their intimate moments on the platform.
Instagram is testing a feature to pin a Reel to your Reels tab and the ability to hide the like count on Reels with selected users.
Social media updates for Pinterest
Pinterest launched Shuffles, a collage-making app, in selected English-speaking regions.
Social media updates for Twitter
Twitter issued an email to every user of Revue alerting them that the service is closing down next month. According to Revue, access to their Revue account will no longer be available starting on January 18, 2023. Revue will go down, and all data will be erased on that day
Twitter displays longer tweet mock-ups and how they would appear in-stream.
Links to other social media platforms are no longer permitted on Twitter, according to a recent article at Social Media Today. It's time to evaluate your Twitter bio since Elon and company have some new requirements for what you can link to.
Social media updates for TikTok
Due to concerns about data tracking, US lawmakers call for a complete ban of TikTok. With Republican Senator Marco Rubio drafting bipartisan legislation to outlaw the use of the app in the US, TikTok is facing problems with yet another legal matter. This is mostly because of worries about data collecting and TikTok's connections to the Chinese government.
TikTok introduced Audience Insights within TikTok Ads Manager, to help advertisers better understand their audiences.
TikTok is rolling out new text-to-speech voices to more users — check out some examples if you haven’t yet tried the feature.
TikTok tests a new full-width, horizontal video display. With its own imitation tools and options intended to increase app engagement, TikTok keeps up the pressure on its rivals who have been trying to mimic its major features.
Social media updates for Reddit
Reddit launches a new Reddit for business website to offer more marketing advice. This offers a wealth of advice, suggestions, and notes for those considering purchasing Reddit ads.
There is an intriguing development taking place on Reddit. On a Reddit thread, you may now reply with an image. This extension of the Reddit reply culture now makes perfect sense because Reddit partnered with Giphy earlier this year to offer GIF responses.
Social media updates for Snapchat
Have you thought about the potential AR for your promotions in 2023? With its AR retail activations, Snapchat is already experiencing good levels of success. It might be worthwhile paying attention to the most recent advancements in AR and evaluating whether and how they might fit into your promotional strategy.
The most well-liked Lenses, Snap places, films, music, and other Snap trends from 2022 have been outlined by Snapchat. With its Lenses consistently igniting fresh trends that later spread across applications, Snapchat has once again maintained its position as a leader in the AR industry throughout 2022.
Social media updates for WhatsApp
Personalized avatars will be a feature of the most recent WhatsApp upgrade. Users can build 3D virtual characters and use them as their profile pictures or distribute them as one of 36 personalized stickers on both Android and iOS smartphones.
WhatsApp will let users report Status Updates that they find suspicious.
WhatsApp rolls out 'Accidental Delete' feature to fix ‘delete for me’ errors. Users frequently delete text just for themselves while deleting a chat message that was sent accidentally or was intended to be sent to someone else. Although the message is removed from the user's chat window, it still appears to others and remains there. There was no other way for the user to fix this error before now.
WhatsApp officially introduced Communities to facilitate more structured discussion groups in the app.
Social media updates for YouTube
YouTube launched a Shorts viewing experience optimized for TV screens.
YouTube introduced Go Live Together, which lets you invite other YouTubers to your live stream using your mobile phone.
Chat emotes for streaming have been added by the platform and work quite similarly to how they do on Twitch. YouTube gaming channels can already use emotes, and a wider release is shortly to follow.
Emoji reactions during a broadcast are a new response option that YouTube is testing as part of live streams.