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Instagram's Variable Image Size Carousel Feature: What Brands Need to Know

Writer's picture: Team Ezer Team Ezer



Hey everyone, heads up! If you're excited about Instagram's new variable image size carousels, there's a bit of a hiccup. It turns out that carousels with full-screen-size images can't be boosted. Bummer, right?


So, last month, Instagram introduced this cool new feature allowing users to upload carousel collections with different-sized images. It seemed like a game-changer for creating more dynamic and engaging posts.

But now, users have discovered a catch. When you try to boost a carousel post that includes a full-screen image, you hit a roadblock. An error message pops up, saying you can't boost this post. Ahmed Ghanem shared an example of this, showing the frustrating error in action.

This limitation could throw a wrench in your plans if you were hoping to use these new carousels for promotions. It's a bit of a downer, especially if you were excited about the flexibility of the new format.


However, it seems to be the only restriction with the new carousel update, and it's something you can work around if you're determined to boost your posts. Still, it's worth considering how this might impact your overall strategy and the value you get from this update.

We're waiting to hear more from Instagram about why this restriction exists and whether it affects all carousels with full-size images. Stay tuned!


Implications for Brands

For brands, this limitation is significant. Instagram's boost feature is a vital tool for increasing reach and engagement. If you were planning to leverage the new carousel format to showcase products, tell stories, or create immersive experiences with full-screen images, this restriction means you'll need to rethink your strategy.

Brands need to balance creativity with practicality. While the new carousel format offers exciting visual possibilities, its current limitations may require brands to stick to standard image sizes if boosting is a crucial part of their marketing plan.


Overall, while this update brings fresh opportunities, the restriction on boosting full-screen images is a critical factor for brands to consider in their social media strategies.



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