Social Media Industry News- February 2023
Social Media Platform News and Updates for February 2023
And while businesses are working hard to get their affairs in order in an attempt to make a huge splash in the year underway, some social media platforms are already outdoing themselves by introducing preplanned programs, launching new ones, reviewing existing ones, and competing for the attention of their followers. Here’s some news you can use:
Social media updates for LinkedIn
LinkedIn has provided a sneak peek at some of its upcoming changes, including new job category filters that reflect popular career transitions and enhanced search capabilities for product listings in the app.
The 'curious' emoji reaction has reportedly vanished from the LinkedIn app, reducing the available options for reactions to only six.
The Newsletters you subscribe to will be visible to others on your profile, thanks to a new feature that LinkedIn is launching. The goal of this upgrade is to increase the exposure and discoverability of Newsletters.
Social media updates for Meta
The Creator Studio platform will soon be gone as Meta encourages customers to switch to its Business Suite platform, which combines analytics, scheduling, and messaging into a new management tool.
Worldwide creative marketplace Shutterstock and Meta have joined forces to create a new project that combines Shutterstock's huge image, audio, and video library with Meta's ongoing AI investment.
To evaluate your reaction to different VR experiences, Meta is introducing a new heart-rate tracking feature to its Quest VR headsets. You may integrate your device with the app using this feature.
Advertisers will no longer have the option of targeting teens by gender as of February 2023; instead, they will only be allowed to use age and geography. Additionally, teens will be able to tell Meta what kinds of advertisements they prefer not to view and discover more about how ads function on the apps.
Meta is making it simpler for users who utilise multiple of their apps to locate and change certain settings in the Accounts Center. Additionally, they are enhancing some of their ad settings to make it simpler for users to control their exposure to ads.
With the launch of a new, specifically designed Rights Manager mini-site, Meta hopes to offer greater assistance to companies wishing to make sure their intellectual property copyright is not being misused within its apps.
Social media updates for Instagram
The shop tab is currently located to the right of the Reels tab on the home navigation bar, but Instagram plans to move Reels to that spot instead. This will take effect in February but the new spot for the shop tab has not been mentioned.
With the introduction of Instagram's quiet mode which disables alerts and delivers an auto-reply to any direct messages (DMs), users may now concentrate on activities like driving or studying. Teenagers who use Instagram after dark for a predetermined period of time will be prompted to activate Quiet mode.
The Instagram CEO outlines the app's primary areas of concentration for 2023
With this latest feature on Instagram, you can now place your avatar to the opposite side of your photo so that anyone who visits your profile can switch between the two.
As announced in July 2022, all Instagram videos will now appear as reels.
Social media updates for Pinterest
In order to enable marketers to use their first-party data for ad targeting without having to disclose that information with Pinterest, Pinterest has announced a new partnership with LiveRamp to develop data "clean rooms" for certain Pinterest ad partners.
Pinterest TV is now accessible to watch in Canada after debuting in the US last year. This new service was developed to give businesses and creators access to live original videos.
Social media updates for Twitter
According to reports, Twitter has blocked access to its API for a number of third-party apps, including well-known ones like Tweetbot and Twitterrific. This move may be part of an ongoing strategy to discourage users from accessing the platform through external websites and compel them to use Twitter directly.
Twitter has launched its new view count display. CEO Elon Musk feels that updating the new view count indicator on tweets may be a useful method to get more users to participate in the tweet conversation…. I guess, we’ll see about that.
The long-awaited launch of Twitter's mobile advanced search filters, which will provide you with a variety of new filters and options to focus your Twitter search, is almost here.
In addition, Twitter plans to update its search function to take care of spelling errors and typos. Although it seems little, this may be one of the most significant changes since Elon Musk’s assumption as CEO.
Twitter is apparently considering hosting an auction for varied recovered handles as another way to make money for the company, as there are currently over a billion unused Twitter handles that need to be offloaded.
Social media updates for TikTok
TikTok employs a state-affiliated media strategy. Recall that Tiktok began experimenting with labelling state-run media output in Russia, Ukraine, and Belarus last year. They are currently expanding their global state-affiliated media label and policy to 40 regions, to provide viewers with more information about the content's origins.
The TikTok Creator Marketplace, the platform that enables brands and agencies to interact with 800,000 certified artists worldwide, recently added a new Talent Manager Portal.
With a link to IMDb for more details, TikTok is introducing a new feature that will allow users to tag TV episodes and movies in their uploads.
The Tiktok ‘Pulse’ Program Falls Flat. As TikTok continues to struggle with its stratospheric rise, it also faces additional challenges like data security, compliance with changing rules, and making sure that its biggest stars get compensated for their work on the platform.
Social media updates for Snapchat
!n an effort to give consumers a new perspective on the real world, Snapchat has unveiled a new marketing campaign that capitalizes on the originality of its wildly popular augmented reality trends.
Social media updates for WhatsApp
In order to better serve its users worldwide, WhatsApp has introduced proxy support. As a result, users can now continue using WhatsApp even if their network is interrupted or restricted. By selecting a proxy, you can connect to WhatsApp using servers put up by activists and groups working to promote free speech throughout the world.
Social media updates for YouTube
With the addition of new features, users will soon be able to determine the type of content that led a visitor to subscribe, which might be quite useful for artists who are preparing their content analysis for 2023.
The Shorts monetization possibilities will be accessible in February 2023. A promising new direction for YouTube creators! Creators will be able to make money from advertising displayed between the Shorts stream if they have 1,000 or more subscribers and 10 million shorts views in the previous 90 days.
YouTube is assisting Shorts artists in gaining more exposure for their videos by recommending pertinent hashtags throughout the posting process. Therefore, if you're a creative participating in the project, you'll see suggested hashtags show up in the mobile upload flow. Since they are based on previously posted content, the suggestions will be unique to your channel.
With the inclusion of location tagging in the upload process within the app, YouTube hopes to assist users in providing additional context for their Shorts clips.
Through a new program created in partnership with Arizona State University and Crash Course, YouTube hopes to increase the number of people who are able to attend college.